No one forced him to date a high-profile celeb (Jessica) or jump up on stage with rockers. Tuna warned him not to become a "celeb QB" and he failed. There should be a rule that can't do commercials or endorse products unless you win a championship.
He and his wife, obviously. He's the QB of a glamorous team who sponsors stuff and does a lot of commercials. She was even in the public eye before she met him. If they're nobodies, why are the British tabs covering them...
He may have been using the Gore "head" references as a metaphor (i.e. decapitate the running game and the rest of the Niners' offense will die), but the other stuff is pretty damning.
Extremeskins in meltdown today over Carlos Rogers' comments about Williams running a similarly dirty scheme in DC. Even though it's entirely plausible that he's telling the truth about Williams, they're savaging Rogers (the messenger) instead.