Let me take you back in time to 1979. This was the Dallas Cowboys who were pretty much league dominant, and were ahead of the curve in anything related to team management - innovators in the draft, player personnel, offense, defense you name it, Dallas was the standard bearer, the other teams were trying to catch up, and it showed every week, on the field. Back then it was safe to assume they were going to win - the question only ever was, by how much.
Time passed and competition got better. And our brain trust pretty much ran out of ideas and draft magic. After three NFC Championship game failures in a row it was becoming a little bit apparent we had a aging roster, and teams were scheming better, drafting better and coaching better. We were no longer innovators. But, not much changed.
This is how the miserable 80s happened. All we really did was brought in Hershel Walker as a cure for our ills, and let Tony Dorsett go to Denver. And still we fans for the most part, believed. But slowly for some, it started to sink in that the game was passing Tom Landry by.
1983 season - we get stomped by the 49ers, 42-17 in week 16. We go limping into the playoffs at 12-4 and the frikkin Rams stuff us, 24-17 in the wildcard. It was a harbinger of things to come. The Flex defense, designed primarily to stop the run, could not handle what was to become known as the "West Coast Offense" which used short passing instead of the running game, for ball control. And our "multiple offense?" No longer a mystery at all to most defensive coordinators in the league.
1984 - 9-7 and unthinkably, missed the playoffs!
1985 - 10-6 was enough that year to win the division, then we get shut out in the divisional round by the Rams, again, 20-0. Yeah, upfield pressure style of DL play blows up the "multiple offense."
By now many fans could see the writing on the wall, but of course not the Homers.
1986 - The Homers were talking Super Bowl with the acquisition of Walker! Good times were back! Yeah, the new toy was shiny and flashy and all, but 7 and fucking 9 was not. 3rd place, NFC East.
1987 - the strike year. No playoffs as we managed only 7-8 with a good number of veterans who didn't honor the picket lines. Yes, a totally scab Redskins team beat us 13-7 even with Danny White, Dorsett, Walker, and most of our real team out there.
1988 - The bottom falls out completely. 3-13 and really, we were that bad. There were magically far less Homers - or like Homers are wont to do even today, they just stayed silent when the blind faith in the team doesn't translate to wins on the field.
Okay so then we get to the 90s and Jimmy Johnson builds a consistent winner through innovation both on the field and in the draft - yes, the draft. Jimmy invented the "trade scale" still in use today league wide. Anyway, we win two Super Bowls. Then we win a third one with Jimmy's team after Jerruh assumes full control. A lot of us were doomsayers at this point, because we could see the clown Jerruh was destroying everything Jimmy built and bringing in weakass Yes men coaches with no innovation or really skill in them at all. But the Homers? Rabid, out in force and talking three more titles before Troy retired! Just blind fucking faith with no reasoning behind it at all.
That last Super Bowl appearance was SB #30. The one this year is number 50. It has been 20 years since Dallas even had a sniff, at a Super Bowl. And now the internet is prevalent and the Homers just can't help themselves - the Church of the Dallas Cowboys has evangelists everywhere. It's always "our year" every fucking year. They foam at the mouth and jump up and down for joy every time we sign a new player. Most of them are too young to have lived through the rot and decline of the 80s, so they don't know it when they see it. They don't know when they see actually worse, for 20 years.
It's easy to be a Rah Rah Homer. You just live in a fucking fantasy land that is all sunshine and rainbows. That fantasy land just ignores the fact that today's NFL is a shoddy shell of its former self, with parity and all the bullshit rules. And it breeds mediocrity - most of the teams in the league, ARE mediocre as a result. You have 5 or 6 perennially bad teams, 5 or 6 perennially good teams, and 20 or so ho hum perennially mediocre teams. And Dallas is and has been, one of those mediocre ones for the last 17 years at least.
We're one of those 20 or so mediocre teams who with the right breaks and some good luck, can crank out a occasional 12-4 season. Can even pop up and maybe win a Super Bowl like the 2007 Giants did in their charmed year. But very unlikely.
NONE of the above means we don't love the team, and don't want it to win, and don't get joy out of watching them. It just means we understand what it is and manage our expectations accordingly. And literally, cringe when people who sound like 12 year-olds, continue to Homer out no matter what happens, no matter the W-L record, no matter how poorly the team performs. And of course make every excuse imaginable.
Because, we once were you. Then we became adults. 20 years of mediocrity and failure taught us that.
So excuse the fuck out of us when we berate Homers and Cheerleaders, poke fun at them and cajole them, take their money in bets and don't foam at the mouth with every new player signing. We KNOW this play, have seen the script over and over and know it by rote.
Nothing good is ever going to happen with Jerry Jones, alive. Period. And we also know why this is. We know, and bless our hearts you fucks, we try to educate.