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The ad's message focuses on environmentally friendly agriculture, tying into Chipotle's marketing efforts about sourcing food in responsible ways — and Gabor said such "green marketing" is likely to be a theme that scores with many consumers, given increasing concerns about climate change and the environment.

The stock-trading app Robinhood, meanwhile, is also running its first Super Bowl ad, coming on the heels of a turbulent couple of weeks when it restricted trading in GameStop and other stocks after some of its users bid up share prices to stratospheric heights, followed by a plunge in value.

Another newcomer this year is health company Dexcom, which is airing a spot with pop star Nick Jonas that calls for better technology for people with diabetes. Jonas, who was diagnosed with Type 1 diabetes as a child, highlights the company's wearable glucose monitor.

The ad depicts people at weddings, parties and other events when lemons begin raining from the sky — in cases, physically hurting people and causing damage to buildings and cars. It's supposed to be a humorous metaphor for 2020, but it's also taking a risk on an approach that might not strike some viewers as hilarious amid a deadly pandemic.

Bud Light parent Anheuser-Busch, meanwhile, is aiming for an emotional corporate pitch that reminds people of the casual moments of commiseration and companionship that have all but disappeared in the pandemic — drinking a beer with co-workers, reminiscing with friends at quiet moments and sharing a joke.

Another ad that points to the lost moments of the pandemic and valuing time with others is a spot from beer maker Stella Artois, which features singer Lenny Kravitz. "We want to inspire everyone to keep hedging their bets in shared moments together," Lara Krug, vice president of marketing at Stella Artois, said in a statement.

Procter & Gamble's Dawn and Swiffer brands are airing an ad that points to the heavier load of housework that many people are undertaking in the pandemic, especially women. Their commercial urges families to share housework more equitably, urging people to "close the chore gap."

Take Cheetos. Its Super Bowl LV spot features actor Ashton Kutcher asking his wife, actor Mila Kunis, if she's seen his bag of Cheetos. Despite her orange-tinged fingers and face, she denies she's the thief, while Shaggy's "It Wasn't Me" provides the soundtrack.

Another more traditional ad comes from Tide, with a mom telling her teenage son to wash his "Jason Alexander hoodie," which is embossed with actor Jason Alexander's face. The teen insists the hoodie is clean, but a series of flashbacks, featuring the sweatshirt's many unhappy facial expressions, show that it's far from spotless.

Pringles is another brand aiming for tried-and-true humor. Called "Space Return," the spot features people so wrapped up in stacking their Pringles chips that mission control misses out on two astronauts' return to Earth.

Oikos is advertising its high-protein yogurt product Oikos PRO with a humorous spot featuring NFL stars such as Saquon Barkley and American Ninja Warrior competitor Angela Gargano as they make their "ugly face" while pushing themselves athletically.

Bud Light, meanwhile, will have a second ad that avoids the pandemic but also aims for humor, with a spot that features Post Malone, Cedric the Entertainer and the Bud Knight as they work together to save a delivery of Bud Light beer.

Though this classic-feeling M&M spot maintains a sunny silliness that feels pre-COVID (no one is wearing a mask, even on an airplane), the concept involves people gifting each other bags of M&Ms as a modern way to apologize for things like mansplaining, hosting gender-reveal parties and calling a woman Karen. Her name is actually Karen, so she gets a second bag.

Startup Dr. Squatch is aiming to win over men with its tongue-in-cheek ad about male grooming, which features comedian James Schrader talk about the defects of regular men's soap and why natural care products tap into what he calls the essence of manliness.

Indeed doesn’t mention COVID-19 directly, but it doesn’t have to—the images of Americans from all walks of life searching for jobs create a very human sense of camaraderie and even optimism about the road ahead.

In this funny ad, Will Ferrell is very upset to learn that Norway is creating more electric vehicles per capita than America, and in a very Will Ferrell manner, he recruits Kenan Thompson and Awkwafina to help him do something about it. By framing environmental responsibility as a competition Will Ferrell fans should want to win—by using humor rather than preachiness—GM just might convert a few Super Bowl fans.

As a sponsor of the Paralympics, Toyota unveiled an emotional 60-second spot that’s essentially a biography of swimmer Jessica Long, who was adopted from Siberia with a rare condition that required her legs to be amputated. She went on to become the second-most decorated Paralympian in America.

For the first time in 37 years, Budweiser won’t air a TV ad during the game. Instead, they have reallocated those media dollars to support vaccine-education efforts including the Ad Council’s unprecedented initiative. This video, released in January, explains why, with resonant images of mask wearing, empty stadiums, social distancing, Black Lives Matter support, and medical professionals getting vaccinated—all to powerful effect.


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In an ad ostensibly to tout Amazon’s voice assistant Alexa’s new spherical shape, a woman imagines that her new Alexa has the voice — and body — of actor Michael B. Jordan, who takes off his shirt to dim the lights and read an audio book to her in the tub, all to the chagrin of her hapless husband. It’s one of the only ads to play with sexual innuendo this year. “It pushes the sexiness, the weirdness, the fantasy element,” said Mark DiMassimo, creative chief of marketing agency DiMassimo Goldstein. “Which is just so culturally right for the moment when people are stuck at home together without a lot of diversion.”

For their big game advertisement, Bass Pro Shops and Cabela’s are reminding viewers about the great outdoors, telling viewers to get back to nature in order to reconnect with loved ones.

In another nostalgia-fest, Cadillac revisits the classic 1990 movie “Edward Scissorhands.” In the ad, actor Timothee Chalamet portrays Edward’s son Edgar, who has difficulty with his inherited scissor-hands when he deflates a football and severs a bus’s stop cord. Then he tries out the Cadillac Lyriq’s “Hands free super cruise” feature which allows you to drive with little hand contact. Winona Ryder from the original film also revisits her role as Edgar’s mother.

To announce the return of its 3D chips, Doritos taps Matthew McConaughey as a flattened version of himself. The actor struggles through his daily tasks, from getting coffee to appearing on “Jimmy Kimmel Live!” alongside Mindy Kaling, until one 3D chip gives him volume once more.

Freelancer marketplace Fiverr released a teaser for its Sunday spot, set at famed Rudy Giuliani press conference backdrop Four Seasons Total Landscaping.

In a send-up of the classic yuletide poem read by former running back Marshawn Lynch, various former NFL stars like Joe Montana, Jerry Rice, and the whole Manning family (Archie, Eli, and Peyton) are all hyped up on the eve of the big game.

In a by-the-numbers inspirational ad, mortgage lender Guaranteed Rate gives us a montage of athlete underdogs who didn’t give up on their dreams, ostensibly to convince viewers to… go get a mortgage?

In a teaser for its Sunday spot, actress Amy Schumer not only has a refrigerator full of mayo, she opens up the fridge and walks into it. OK, then.

In what is surely a first in Super Bowl history, an ad for Inspiration4, a SpaceX supported all-civilian space mission touts a chance for viewers to join the mission. The ad shows shots of the SpaceX astronaut uniform in space to the tune of “Twinkle, Twinkle, Little Star” and is directed by Bryce Dallas Howard.

Sitcom star Brad Garrett (“Everybody Loves Raymond”) plays a power-hungry “sandwich king” whose opulence is threatened by the upstart Jimmy John’s, forcing him to employ mob tactics to attempt to maintain a grip on his cold cut empire.

Online financial provider Klarna brings four mini Maya Rudolphs together to buy a pair of stylish cowboy boots in the Old West, using their combined powers to split the payments into four pieces.

Aimed squarely at the Generation Z set, Logitech makes a call for the creators, groundbreakers, dreamers, and streamers to defy conventional wisdom and build their own future, underscoring its message with an appearance from boundary-breaking artist Lil Nas X.

Set to a remake of The Beatles classic “Hello Goodbye,” online reseller Mercari encourages you to say goodbye to your unused junk and hello to products that will one day become your unused junk.

In an attempt to debunk the established myth of the joyless professional athlete, Michelob Ultra highlights champions like Serena Williams, Peyton Manning, and Anthony Davis enjoying time off, asking the question, “Are you happy because you win or do you win because you’re happy?”

In an effort to distinguish between “real” and “fake seltzers, Michelob Ultra Organic Seltzer employs body doubles for major celebrities like Sylvester Stallone and Megan Fox before Don Cheadle arrives to confront his doppelganger and spoil the ruse.


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West Newbury native John Cena shows off his counting abilities in this preview ad for Mountain Dew Major Melon, teasing a million-dollar giveaway in the process.

Streaming service CBS All-Access is rebranding as Paramount+ on March 4. To get out the word, the company has been teasing a series of commercials featuring the platform’s star talent ascending the brand’s famous mountain logo.

No, this isn’t an “SNL” parody: In an ad riffing on the Budweiser Clydesdales, Sam Adams pitchman “your cousin from Boston” untethers the giant horses, causing a chaotic stampede in this spot for Sam Adams Wicked Hazy IPA.

With viewers relying on outdoor spaces to spend time with loved ones during the pandemic, Scotts’ Super Bowl ad calls for a greater emphasis on improving your backyard.

You’ll be hearing former Cowboys QB Tony Romo serve as a commentator during the Super Bowl, but you’ll also see the Wisconsin native serve as a Skechers pitchman, hawking the apparel company’s cushy sneakers.

The website building and hosting company enlisted Dolly Parton herself to rewrite the lyrics of her classic ode to the working day, “9 to 5,” to pay tribute to workers who work on their own businesses from “5 to 9″ instead.

The food delivery service enlists “Wayne’s World” actors Mike Myers and Dana Carvey — along with singer Cardi B — to promote ordering from local restaurants. It’s one of several commercial that are trying to capitalize on viewer nostalgia.

Talk about happy meals: This spot features drive-through customers singing in their cars.

The delivery service makes its Super Bowl debut with the help of featuring “Hamilton” star Daveed Diggs and “Sesame Street” characters.

Wacky state tax laws and credits are highlighted in this ad for the software giant.

Real employees of the vehicle-accessory company celebrate American manufacturing.

“Schitt’s Creek” star Emily Hampshire stars in this spot for canned cocktails, as parent company Anheuser-Busch benches its Budweiser brand for the first time in 37 years. The company announced that the $5.7 million that would have been spent on a Budweiser ad is instead going toward COVID vaccine awareness.

The online car dealer focuses on the experience of a car-buyer purchasing a used vehicle at a dealership, as opposed to Vroom’s “painless” method.

The online employment platform highlights real people looking for work.


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Rapper Lil Baby teams up with first responders to promote the energy drink.

Ford highlights ongoing efforts to fight the coronavirus, noting that “soon we will be what we were — touching, loving, living.” The surrounding #FinishStrong campaign focuses on donating PPE to underserved communities and designing new products to protect people from the virus.

Jake from State Farm and his khakis tease another State Farm spokesperson in this ad (but sadly, it won’t be a Packers Cheesehead).

Football great Joe Montana appears in this spot for Guinness discussing what it means for anyone to be the GOAT.
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